“Why do most products fail to make it in the marketplace?”
“How does this live interview of yours work?”
The CEO of The Greater Goods, Bernard, will interview its in-house, Consumer-Packaged Goods expert, Ms. Donna.
Ms. Donna has been in the business for over 30 years and visits eight retail stores per day, or about 160 stores per month.
She enjoys deep-industry retail relationships via an extensive network of 35 major retailers in the world.
During the live-product-evaluation interview, Bernard–who has been in the food consulting business for over 20 years–will also offer his insights; make expert recommendations and share the pros and cons of your food product or food product idea.
1) people who have great product ideas and want to run their idea by an industry expert before launching their brand,
2) people who have a finished product but don’t know where to begin, who to approach, or how to approach the people who can help them the most,
3) people with brands already in the marketplace who are looking for guidance and advice,
4) people who are doing well in the marketplace but don’t know how to take their food business to the next level.
Some of the questions that will be covered during this live product evaluation interview, concerning your product or product idea are as follows:
What is our overall impression of your product from both a buyer’s and a consumer’s point of view?
What are the pros and cons of your product or product idea?
What are the best flavors and/or colors for your product, and why?
What do retailers look for in a product’s ingredient list?
What is the industry-standard shelf life for your product category?
What are the best types of stores to launch your product in?
What is the best price range for your product?
What is the best demographic to sell your product?
What is the best category, location, and position of your product in stores and why?
What does your competition look like in the marketplace?
What changes you will need to make to effectively compete in the marketplace.
Is your product branding on target?
Why would someone want to purchase your product?
What are people looking for in your product category?
What types of promotions do we recommend for your product?
What is your product’s USP (Unique Selling Proposition)?
What is the best packaging (size, quantities, etc.) for your product and why?
Are all necessary certifications in place?
Is there an unfulfilled need in the marketplace for your product?
What problem does your product solve for people?
What selection options does your product offer in terms of color, size, flavors, etc., that other similar products don’t offer?
What are the chances of your product doing well in the marketplace?
… and a whole lot more!
If you’re interested in knowing if your product has what it takes to make it in the marketplace, without losing a dime of your hard-earned money, then click the button below to schedule a free, no-obligation, 15-minute call with myself, Bernard, the CEO of The Greater Goods.